Tier 2


Volkswagen AG

February 2019

A redesign of the Volkswagen "Tier 2" Dealers Website

Project Image

VW.com is a complicated site. Tier 2 is an association of regional dealer groups. Often it encompasses things like "Volkswagen Dealers of Southern California". Seems simple? But these dealers also have regional, national, and locality based special offers, complex dealer associations, and deep link requirements for social and email campaigns.

We rebuilt all of this logic on a new AEM 6.3 platform with ReactJS as the front end. It took 2 months. We learned how to build custom data containers, how to render ReactJS from Adobe Experience Manager, and how to deal with Data Jui Jitsu.

Tech Stack: ReactJS, Adobe Experience Manager